Digital Media

The On-Off Page Of SEO

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SEO or Search Engine Optimization is something most website developers would charge an arm and a leg separately for, yet it is crucial for any website to have in order to reach out on the web. Why is it so expensive? Well some developers will boast of artificially ‘pumping’ traffic to your website in order to get sufficient hits to be ranked above others on any meta-search platforms like Google. This however, is illegal and most meta-search platform providers are beginning to ban or blacklist sites that do so to fake their search results online. But let me share a simple DIY and low down of how to implement a good SEO for your own website.

For those of you on WordPress, tally-ho, you’ve got the Yoast SEO freemium plugin that can help you manage and update your SEO easily. But all that is still half of the SEO conundrum. SEO has two halves, on-page and off-page.

On-Page SEO

On-Page SEO are affixes set and attached to your website in general for others to find you online. This includes meta descriptions, title tags, alternate text for media, URL structure and more. Most of every part of your website can be affixed with relevant key word texts that allow meta-search engines to pick up, and based on relevancy of the search, put your website on the user’s search results ranked on relevancy or whatever search settings the user may have set.

On-Page SEO is mainly to drive traffic to your site, like what advertising banners or placards along the expressways or major roads would do for an advertiser. But there’s more than that. A good website should also have good traffic flow and responsive speed that includes load up times and user interfaces. If your website is too slow to load, users may be put-off and would just exit from your site. Also, with poor internal links, users will find it hard to navigate around your site to find functions or browse through your other content and may eventually give up trying. Even your main URL or address can and should be modified to specify keywords of what users are searching for as well as labelling that blog or page specifically to a user’s needs rather than some generic string of mumbo-jumbo numbers.

Off-Page SEO

Off-Page SEO is equally important as On-Page SEO as it extends your outreach organically through third parties or other participative media platforms. An example would be to invite guest influencer bloggers to do a collaborative write up on their website about your product, then redirecting traffic there back to your website through links inserted in the posts. Of course, those sites should be authoritative but yet relevant to your product or service rendered on your website as well. This method banks-in on the out-traffic of other popular authoritative websites to your website to increase your impression rates online. Other creative ways include hosting informative media or widely searched content on participative media platforms like YouTube or Instagram and sharing the link back to your website for viewers to find out more. However the back-link should have all the necessary on-page SEO qualities to impress visitors.


There’s really a lot of creative yet effective ways to work your SEO out. But in my opinion, on-page and off-page SEO comes hand-in-hand for an effective SEO workout.

Calysta Hannah - Line Separator

Next Read: SEO Basics: 22 Essentials You Need For Optimizing Your Site

Calysta Hannah - Next Read

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